Ad Tech evolves even faster than humans. New programmatic networks take place in no time. Existing ones launch upgrade after upgrade, trying to keep up with their trends. The business never stops, so how do you bring up to date with the machines? Read. Learn. Put on practice. This modern Read more…
AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Even though an ad network such as this one can be supportive, it’s important to consider all the alternatives available Read more…
After the extraordinary pandemic experienced throughout 2020, the digital business will have been more than benefited in economic terms given the growing activity of users on the internet. The ad tech industry is very dynamic. This is why it is important for the Publishers to be able to join those Read more…
If you were at either CES or Mobile World Congress, you know 5G is going to be big in 2019. The ultimate goal of the technology is “to have far higher speeds available, and far higher capacity per sector, at far lower latency than 4G.” This will allow for the development of Read more…
Asked why they’d installed ad-blocking software 71% of respondents cited a desire to avoid advertising while 49% cited security and privacy concerns. Encouragingly for advertisers the research indicates that internet users would be willing to accept less invasive forms of advertising in return for being given greater control of both Read more…